Challenge:
Solution:
Developed native mobile applications compatible with iOS, Android, Roku TV, Apple TV, and Android TV, ensuring a consistent user experience across all platforms. Our robust architecture supports seamless content delivery and user authentication across devices.
2. Live Streaming Integration:Implemented robust live streaming capabilities to broadcast news in real-time, providing viewers with immediate access to current events. The system includes advanced features such as DVR functionality, multi-bitrate streaming, and automatic quality adjustment.
3. On-Demand Content Library:Developed a comprehensive on-demand library, allowing users to access past broadcasts and exclusive content at their convenience. Implemented advanced content categorization and search functionality for improved content discovery.
4. User Engagement Features:Integrated interactive features including push notifications for breaking news, personalized content recommendations, and social sharing options. Implemented viewer analytics to track engagement and optimize content strategy.
Results:
Achieved a remarkable 35% increase in digital viewership within six months of launch, successfully expanding KSL TV’s audience base. The platform attracted both existing broadcast viewers and new digital-first audiences.
2. Enhanced User Engagement:User engagement metrics improved by 40%, with higher session durations and repeat visits. Breaking news notifications achieved an impressive 65% engagement rate, while personalized content recommendations led to a 45% increase in content consumption.
3. Operational Efficiency:The custom CMS reduced content update times by 50%, streamlining operations and allowing for timely content delivery. Automated workflows reduced manual intervention by 70%, improving team productivity.