Overview:
Techseria worked with a UK digital agency to develop a news portal for a media client. The portal needed to handle high traffic, real-time news updates, and support for multimedia content.
Solution:
- Tech Stack: WordPress, ReactJS
- High-Performance Infrastructure: Optimized the portal for fast loading times and scalable traffic handling.
- Multimedia Support: Integrated video and image galleries to enhance reader engagement.
Results:
- Increased User Retention: The optimized site architecture improved page load speed by 40%, keeping users engaged longer.
- Boosted Ad Revenue: Higher engagement translated into a 25% increase in ad revenue.
- Enhanced User Experience: Multimedia support improved the quality of content presentation, leading to positive feedback from readers.