Overview:
The Minnesota Vikings wanted to provide fans with exclusive content, live game streams, and behind-the-scenes footage through an OTT application. Techseria developed a fan-centric platform that delivered a rich, immersive experience for Vikings fans.
Solution:
- Live Game Streaming: Integrated live streaming capabilities with real-time stats and interactive fan engagement features.
- Exclusive Content Access: Offered fans access to exclusive interviews, training sessions, and documentary-style content about the team.
- Fan Engagement Features: Developed community features like live chat during games, fan polls, and social sharing to enhance interaction.
Results:
- Higher Fan Retention: 50% increase in user retention through exclusive, high-quality content.
- Increased Fan Engagement: Fan interaction increased by 70% through live chat and polling features.
- New Revenue Streams: Monetized exclusive content and pay-per-view events, adding additional revenue channels for the Vikings.