Overview:
KSL TV, a prominent news station, aimed to expand its digital footprint by offering live broadcasts and on-demand content through a user-friendly OTT platform. Techseria collaborated with KSL TV to develop a comprehensive application suite, including mobile apps for iOS and Android, as well as applications for Roku TV, Apple TV, and Android TV, ensuring seamless access to content across multiple devices.
Solution:
- Cross-Platform Application Development: Utilized React Native to create applications compatible with iOS, Android, Roku TV, Apple TV, and Android TV, ensuring a consistent user experience across all platforms.
- Live Streaming Integration: Implemented robust live streaming capabilities to broadcast news in real-time, providing viewers with immediate access to current events.
- On-Demand Content Library: Developed a comprehensive on-demand library, allowing users to access past broadcasts and exclusive content at their convenience.
- User Engagement Features: Integrated features such as push notifications for breaking news, personalized content recommendations, and social sharing options to enhance user engagement.
Results:
- Increased Digital Viewership: Achieved a 35% increase in digital viewership within six months of launch, expanding KSL TV’s audience base.
- Enhanced User Engagement: User engagement metrics improved by 40%, with higher session durations and repeat visits, indicating a more engaged audience.
- Operational Efficiency: The custom CMS reduced content update times by 50%, streamlining operations and allowing for timely content delivery.