Background
The Ministry of Manpower (MOM) relies on traditional methods like roadshows, newsletters, and posters to educate foreign workers about their employment rights, responsibilities, and Singaporean social norms. However, these methods have limitations in reach and engagement, particularly for the large population of foreign workers who use smartphones extensively.
- Limited Reach: Traditional outreach methods like roadshows, posters, and newsletters struggle to reach the large population of foreign workers dispersed across various worksites.
- Engagement & Retention: Static content in posters and newsletters might not be engaging enough to keep users interested and ensure information retention.
- Accessibility: Information may not be readily accessible in the languages most understood by foreign workers. Additionally, limited internet connectivity at worksites can hinder access.
- Competition for Attention: Popular social media and messaging apps can easily distract users and make it difficult for MOM’s messages to stand out.
Benefits
- Increased reach and engagement: The app will provide MOM with a more direct and convenient way to reach foreign workers than traditional methods.
- Improved information dissemination: The app can ensure consistent and up-to-date information is readily available, reducing confusion and misinformation.
- Empowered workforce: By understanding their rights and responsibilities, foreign workers can better protect themselves and navigate workplace situations effectively.
- Enhanced cultural integration: The app can promote social integration by providing information on Singaporean culture and customs.
- Cost-effective communication: Developing and maintaining a mobile app can be more cost-effective than traditional outreach methods in the long run.
Approach
Develop a mobile app as a complementary channel for MOM to engage with foreign workers directly. This app should:
- Provide easy access to critical information: Offer clear, concise, and up-to-date information on employment rights, work permit regulations, safety guidelines, and social norms in Singapore, translated into multiple languages.
- Enhance user experience: Compete with popular social messaging and media apps like WhatsApp, Facebook, and YouTube by offering:
Engaging format: Utilize multimedia content like infographics, videos, and interactive quizzes to make information accessible and exciting.
Push notifications: Send timely alerts regarding important updates, events, or emergencies.
Interactive features: Integrate Q&A forums, anonymous reporting tools, and gamification elements to encourage user participation and build a sense of community. - Offline accessibility: Allow users to download essential information for offline access, catering to limited internet connectivity.
What our clients said about Techseria
The mobile app development process was a great collaboration. The Ministry of Manpower [MOM] had a clear vision for empowering foreign workers, and the team effectively translated that vision into a user-friendly and informative app. We're confident this app will be a valuable resource for foreign workers in Singapore
Singapore Ministry of Man Power
MOM
Awards & Recognitions
