Key Benefits

Witness how we revolutionized traditional television broadcasting by launching KSL TV's cutting-edge OTT platform, enabling seamless streaming experiences that attract new audiences while retaining loyal viewers across all devices and viewing preferences.

35%

35%

Growth

92%

92%

Retention

26 weeks

Launch

The Constraint

The Challenge

KSL TV faced a critical crossroads as viewing habits rapidly shifted away from traditional broadcast television. Their legacy digital presence couldn't meet modern viewer expectations who increasingly demanded content on their own schedules and preferred devices. The station was losing younger demographics who rarely engaged with conventional TV broadcasts, while even loyal viewers were migrating to more accessible digital platforms for breaking news. Without a sophisticated cross-device streaming solution, KSL risked becoming invisible to cord-cutters and digital natives. Their existing content management workflows were designed for broadcast-first distribution, making digital publishing cumbersome and slow—critically problematic in the time-sensitive news industry where minutes matter. Most concerning was their inability to gather meaningful viewer data and engagement metrics, leaving them making content decisions based on limited information in an increasingly data-driven media landscape.

The Outcome

The Solution

We engineered a comprehensive OTT ecosystem that transformed KSL TV from a traditional broadcaster into a modern, multi-platform media powerhouse. Our solution created a seamless viewing experience across all major devices, including iOS, Android, Roku TV, Apple TV, and Android TV, with a unified design language that maintained brand consistency while optimizing for each platform's unique capabilities. The platform featured broadcast-quality live streaming with DVR functionality and adaptive bitrate technology that automatically adjusted to network conditions, ensuring uninterrupted news delivery even during breaking events with traffic spikes. We developed a sophisticated content management system that streamlined digital publishing workflows, enabling rapid deployment of breaking news across all platforms simultaneously. The solution incorporated advanced engagement features including personalized content recommendations, breaking news alerts, and viewer analytics that provided actionable insights into audience preferences and behavior patterns.

Impact by the numbers

  • Metric 01
    35%
    Digital Viewership Growth
    Achieved substantial increase in overall digital audience within just six months of platform launch.
  • Metric 02
    40%
    User Engagement Enhancement
    Significant improvement in key engagement metrics including session duration and user return visit frequency.
  • Metric 03
    65%
    Breaking News Engagement Rate
    Exceptional notification engagement significantly exceeding industry averages for news media platforms.
  • Metric 04
    45%
    On-Demand Content Growth
    Increased consumption of on-demand content through intelligent personalized recommendation algorithms and user targeting.
  • Metric 05
    50%
    Publishing Time Reduction
    Dramatically reduced content publishing time through optimized workflows and automated editorial processes.
  • Metric 06
    70%
    Operations Automation
    Substantial decrease in manual operations through comprehensive automated content distribution and management systems.
  • Metric 07
    25%
    Advertising Revenue Growth
    Increased ad revenue driven by expanded digital audience reach and improved demographic targeting capabilities.
  • Metric 08
    55%
    Younger Demographics Acquisition
    Successfully captured new viewers from previously underserved younger demographic segments and age groups.
  • Metric 09
    30%
    Above-Industry Retention
    Achieved retention rates 30% higher than industry benchmarks for news applications and digital platforms.

Results

Witness how we revolutionized traditional television broadcasting by launching KSL TV's cutting-edge OTT platform, enabling seamless streaming experiences that attract new audiences while retaining loyal viewers across all devices and viewing preferences.

React Native

Swift

Kotlin

BrightScript (Roku)

Node.js

Build Stack

Technologies Used

React Native
Swift
Kotlin
React Native
Swift
Kotlin
BrightScript (Roku)
Node.js
BrightScript (Roku)
Node.js

Client Voice

Verified Delivery
"Techseria has fundamentally transformed how we connect with our audience in the digital age. The OTT platform they developed has not only expanded our viewership but completely changed how we think about news delivery. The ability to reach viewers across any device with broadcast-quality streaming has been a game-changer, particularly during breaking news when engagement is highest. The streamlined content management system has made our team significantly more efficient, allowing us to focus on journalism rather than technical challenges. Most importantly, the data and insights we now have access to have improved our content strategy and helped us better serve our community. The 35% viewership growth speaks volumes about the impact of this digital transformation."
C
Client
Stakeholder·Broadcast News & Media