Powerful Digital Transformation: Ksl Tv Achieves 35% Viewer Growth With Innovative Ott Platform
The Challenge
KSL TV faced a critical crossroads as viewing habits rapidly shifted away from traditional broadcast television. Their legacy digital presence couldn't meet modern viewer expectations who increasingly demanded content on their own schedules and preferred devices. The station was losing younger demographics who rarely engaged with conventional TV broadcasts, while even loyal viewers were migrating to more accessible digital platforms for breaking news. Without a sophisticated cross-device streaming solution, KSL risked becoming invisible to cord-cutters and digital natives. Their existing content management workflows were designed for broadcast-first distribution, making digital publishing cumbersome and slow—critically problematic in the time-sensitive news industry where minutes matter. Most concerning was their inability to gather meaningful viewer data and engagement metrics, leaving them making content decisions based on limited information in an increasingly data-driven media landscape.
Our Solution
We engineered a comprehensive OTT ecosystem that transformed KSL TV from a traditional broadcaster into a modern, multi-platform media powerhouse. Our solution created a seamless viewing experience across all major devices, including iOS, Android, Roku TV, Apple TV, and Android TV, with a unified design language that maintained brand consistency while optimizing for each platform's unique capabilities. The platform featured broadcast-quality live streaming with DVR functionality and adaptive bitrate technology that automatically adjusted to network conditions, ensuring uninterrupted news delivery even during breaking events with traffic spikes. We developed a sophisticated content management system that streamlined digital publishing workflows, enabling rapid deployment of breaking news across all platforms simultaneously. The solution incorporated advanced engagement features including personalized content recommendations, breaking news alerts, and viewer analytics that provided actionable insights into audience preferences and behavior patterns.
Broadcast News & Media Transformation: Key Success Metrics
Our innovative solution delivered tangible results and significant improvements for our client.
Digital Viewership Growth
Achieved substantial increase in overall digital audience within just six months of platform launch.
User Engagement Enhancement
Significant improvement in key engagement metrics including session duration and user return visit frequency.
Breaking News Engagement Rate
Exceptional notification engagement significantly exceeding industry averages for news media platforms.
On-Demand Content Growth
Increased consumption of on-demand content through intelligent personalized recommendation algorithms and user targeting.
Publishing Time Reduction
Dramatically reduced content publishing time through optimized workflows and automated editorial processes.
Operations Automation
Substantial decrease in manual operations through comprehensive automated content distribution and management systems.
Advertising Revenue Growth
Increased ad revenue driven by expanded digital audience reach and improved demographic targeting capabilities.
Younger Demographics Acquisition
Successfully captured new viewers from previously underserved younger demographic segments and age groups.
Above-Industry Retention
Achieved retention rates 30% higher than industry benchmarks for news applications and digital platforms.
Technologies Used
"Techseria has fundamentally transformed how we connect with our audience in the digital age. The OTT platform they developed has not only expanded our viewership but completely changed how we think about news delivery. The ability to reach viewers across any device with broadcast-quality streaming has been a game-changer, particularly during breaking news when engagement is highest. The streamlined content management system has made our team significantly more efficient, allowing us to focus on journalism rather than technical challenges. Most importantly, the data and insights we now have access to have improved our content strategy and helped us better serve our community. The 35% viewership growth speaks volumes about the impact of this digital transformation."
Director of Digital Strategy
KSL TV
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