Powerful Wrestling Platform: Achieving 50% Growth In Global Viewership

The Challenge

Impact Wrestling faced critical obstacles in connecting with their passionate global fanbase in an increasingly competitive digital landscape. Their existing platform couldn't reliably deliver the high-intensity, action-packed content that wrestling fans demand—suffering from buffering during peak viewership moments that frustrated fans and damaged the viewing experience. International viewers encountered particular difficulties with regional restrictions and inconsistent streaming quality, limiting the promotion's global reach and revenue potential. The company's rich archive of historical matches and moments remained largely untapped, with no effective way for fans to discover and engage with decades of content. Most critically, they lacked the interactive community features that modern wrestling fans expect, leaving passionate viewers without ways to connect with each other and the wrestlers they follow.

Our Solution

We developed a comprehensive wrestling-focused OTT platform that transformed Impact Wrestling's digital presence and global reach. Our solution centered on three integrated pillars: a meticulously organized content library with advanced search and discovery features that surfaced relevant content from Impact's extensive wrestling history; state-of-the-art low-latency streaming technology optimized specifically for the unique demands of wrestling broadcasts, including multi-camera angles and slow-motion replays; and a robust interactive community ecosystem featuring live event chat, fan forums, polls, and wrestler interaction opportunities. The platform incorporated sophisticated geolocation services with CDN optimization to ensure consistent high-quality streaming worldwide, while a flexible monetization framework supported both subscription and pay-per-view revenue streams.

Key Benefits

• Viewership: 50%
• Engagement: 75%
• Development: 24 weeks

Technologies Used