KSL-TV is a Utah and eastern Nevada powerhouse, delivering trusted local news, shows, and podcasts for over 70 years. As one of the few for-profit stations owned by a religious institution, they’ve established a strong connection with their community. But with the media landscape evolving, KSL-TV knew it was time to expand its reach and cater to the growing demand for on-demand content.
To remain at the forefront of the media landscape, KSL-TV sought a development partner to create a robust OTT app solution. Their key requirements were:
- Multi-platform Availability: Develop user-friendly OTT apps for mobile devices (Android & iOS), Smart TVs (Android TV & Apple TV), and Roku TV.
- Seamless User Experience: Design intuitive apps that provide a smooth and engaging experience for viewers to access live streams, news, shows, and podcasts.
- Content Accessibility: Ensure viewers can access KSL-TV’s content on-demand, anytime, anywhere, on their preferred devices.
- System Integration: Integrate seamlessly with KSL-TV’s existing programming guide and automated weather platforms for a unified user experience.
- Scalability and Performance: Build apps that can handle future growth in viewership and content library size, ensuring optimal performance and responsiveness.
- Security and Compliance: Implement robust security measures to protect user data and comply with relevant industry standards.
- Ongoing Maintenance and Support: Establish a reliable support system to ensure smooth app operation and address any technical issues.
Techseria partnered with KSL-TV to develop and maintain a comprehensive suite of OTT (Over-the-Top) applications, providing viewers with unparalleled access to KSL-TV’s content across various devices.
Through Techseria’s OTT app development, KSL-TV achieved significant results:
- Enhanced Audience Reach: The user-friendly apps allowed KSL-TV to extend its reach beyond traditional broadcast limitations, attracting new viewers and catering to on-demand content consumption preferences.
- Content Accessibility: Viewers gained the flexibility to access KSL-TV’s news, shows, and podcasts anytime, anywhere, on their preferred devices.
- Streamlined User Experience: Techseria’s intuitive app design ensured a smooth and engaging user experience, encouraging viewers to stay connected and informed.
- Integration with Existing Systems: The OTT apps seamlessly integrated with KSL-TV’s existing programming guide and automated weather platforms, providing a unified user experience across all platforms.