Sports TV is a one-stop shop for sports fans, offering a captivating blend of live sports streaming, a vast library of over 4,000 movies and television shows, and a user-friendly platform. To elevate the user experience and explore new monetization avenues, Sports TV sought a development partner with expertise in OTT solutions.
Sports TV partnered with Techseria to achieve the following:
- Multi-faceted Entertainment Platform: Develop a comprehensive app that seamlessly integrates live sports streaming with a vast on-demand library of movies and TV shows, catering to diverse viewer preferences.
- Enhanced Live Streaming Experience: Implement a robust and reliable live video player that allows users to enjoy uninterrupted sports action, even when browsing other app sections. This feature, often referred to as Picture-in-Picture (PIP), keeps viewers engaged and in control of their viewing experience.
- Maximized Monetization: Integrate a comprehensive ad monetization system with SSAI (Server-Side Ad Insertion) technology for targeted ad delivery and increased revenue potential. Additionally, explore video monetization opportunities with Google and Segment for further revenue diversification.
- Streamlined User Experience: Design an intuitive and user-friendly app that allows viewers to easily navigate the extensive content library, discover live sports events, and manage their preferences.
Techseria prioritized a multi-faceted approach for Sports TV. First, we developed an app integrating live sports streaming with a vast on-demand library. Next, we implemented a state-of-the-art live video player with PIP functionality, keeping viewers engaged even while multitasking within the app.
Through Techseria’s OTT app development expertise, Sports TV achieved significant results:
- Increased User Engagement: The combination of live sports, on-demand content, and a seamless user experience kept viewers engaged and coming back for more.
- Enhanced Monetization: The integrated ad monetization system with SSAI technology and video monetization options led to increased revenue streams for Sports TV.
- Satisfied Viewers: The user-friendly platform with a PIP feature for live sports ensured a positive viewing experience, potentially leading to higher customer retention.